Who is VERTAL?
We are a French designer and manufacturer of professional agricultural biosolutions.
VERTAL is a company based in France that supports all agricultural professionals in their quest for natural performance.
- Our purpose is to meet the needs for autonomy and productivity of agricultural professionals.
- Our mission is to offer innovative and natural products that combine hands-on farming experience with agronomic expertise (pH – RedOx couple), tailored to farmers and livestock breeders.
- Our strategy is to build a strong network of partner distributors, to ensure accessibility, proximity, and customer satisfaction.
- Our driving force is to deliver high-performance biosolutions with proven effectiveness and strong added value, for all agricultural professionals ready to embrace the agroecological transition with VERTAL.
Our values
PASSION
- Empowering and inspiring pride in the farming world
- Leaving a positive legacy and a path of resilience for future generations
- Sharing the keys to make natural solutions rhyme with profitability
SOLIDARITY
- Combining mutual support with the sharing of agroecological know-how
- Providing personalized advice and training to agricultural professionals
- Blending local presence with proven sales strategies to support your business success
AUTHENTICITY
- Staying true to our purpose, our clients, and our partners
- Offering a simple and accessible path to agroecological transition
- Because agriculture is more than just a job — it’s a world of its own
Our Approach
VERTAL’s approach is to enhance the entire agricultural system, aiming for autonomy, profitability, and respect for the environment, animals, and people.
It’s a virtuous and lasting approach, built as a cycle where the health of each element determines the overall performance:
A productive and healthy ANIMAL produces RICH AND STABLE EFFLUENTS, which fertilize a LIVING AND POROUS SOIL, which in turn supports the growth of STRONG AND RESILIENT CROPS, eventually consumed by the animal.
And the natural cycle starts all over again!
VERTAL’s Vision, proximity and growth
Developing people and agricultural businesses
VERTAL’s expertise is the result of many years of hands-on field experience combined with strong agronomic knowledge — delivering the right solutions for today’s and tomorrow’s agricultural needs.
- Collaboration
- Biosolutions
- Boosting your business performance — the agroecological way
Responsible and reasoned commitment
VERTAL is committed — socially, economically, and environmentally — to making life easier for agricultural professionals, while ensuring a sustainable and profitable system.
The use of professional biosolutions helps reduce and control the use of plant protection products on farms, every single day.
To leave future generations with farmland that is sustainably productive and to ensure high-quality food, VERTAL actively promotes shared values and a strong commitment to French agroecology.
Key milestones in VERTAL’s growth
Growth is a powerful word — but it can become risky when not managed or properly directed.
VERTAL has chosen growth guided by a long-standing and clearly defined strategy.
Our early days in western France – where it all began
The first objective was to dare and demonstrate the proven effectiveness of VERTAL’s natural products to local farmers and livestock breeders!
Every day in the field, our technical sales representatives work to ensure client satisfaction — through their recommendations, their advice (permitted with biosolutions), and the products sold — in order to secure repeat use the following season.
Stepping outside our comfort zone... to learn and grow
To grow, VERTAL had to reach out to new stakeholders and convince them of the relevance of its agroecological approach. This is how the first distributors began to take an interest in VERTAL’s products and chose to include them in their ranges of alternatives to plant protection products (PPPs).
At the same time, commercial agents started representing VERTAL in new regions of France, while the company maintained a direct sales force — technical sales representatives — in Vendée and surrounding departments.
Winning starts with a clear strategy and knowing your playing field
A strategic shift was made:
To offer streamlined, robust product ranges — tested and validated in the field by agricultural distributors. Products that deliver on their promises.
VERTAL then focused all its energy on a clearly defined goal: making agricultural distribution the main driver of the agroecological approach.
This decisive repositioning came with a clear commercial reorganization: ending the “direct-to-farm” model, phasing out agent representation, and establishing a structure fully dedicated to distributors — to provide greater proximity, better service, and practical solutions to support their customers.
No more empty promises — we deliver hard, irrefutable evidence.
For a long time, biosolutions were dismissed as “snake oil” by the agricultural distribution sector — heavily influenced by major agrochemical companies. Natural products were given no credit, as long as chemistry seemed to solve “everything” quickly. As for the health of nature, soils, and users... that could wait.
But now, it's the users themselves — driven by evolving regulations and growing consumer expectations — who are asking for non-chemical alternatives to bring life back to their soils and secure yields in a new way.
Alternatives are entering the market... provided they can prove their technical value and demonstrate results through validated studies.
VERTAL has spent 20 years reaching this level of maturity — one that now earns it real credibility with demanding distributors and clients, supporting them in the transition to professional agroecology.
The future is clear: a fast-growing market lies ahead.
The biosolutions market is growing rapidly, and VERTAL must support this growth with a relevant product offering, serious and precise R&D, and strong client development — backed by our training teams and field specialists. This expansion also relies on carefully selected partners in France and abroad, all united by a shared vision:
the success of agroecology and natural solutions in the service of a modern, responsible agriculture — proud of what it produces and actively shaping its own future.
A pioneer in France — discover our vision of sustainable, reasoned, and autonomous agriculture.
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