{"id":44584,"date":"2024-10-29T17:47:17","date_gmt":"2024-10-29T15:47:17","guid":{"rendered":"https:\/\/www.vertal.fr\/?page_id=44584"},"modified":"2025-12-05T10:31:18","modified_gmt":"2025-12-05T08:31:18","slug":"story-vertal","status":"publish","type":"page","link":"https:\/\/www.vertal.fr\/en\/vertal-croissance-innovations\/story-vertal\/","title":{"rendered":"The story of VERTAL"},"content":{"rendered":"\n\n\t

VERTAL, the down-to-earth company with an out-of-this-world spirit!
\n<\/h2>\n

To infinity and beyond! (as Buzz Lightyear would say)<\/p>\n

Since its founding, VERTAL<\/strong> has remained firmly rooted in the farming world, combining human and community values with an agroecological strategy that drives its growth.<\/p>\n\t

The Origins of the VERTAL Journey<\/h2>\n

It all began with the creation of the first trading company specialising in minerals and nutritional supplements for ruminants, founded by a farmer’s son driven by a deep desire to work closely with those who cultivate the land.<\/p>\n

An entrepreneur at heart, he quickly came face to face with the recurring challenges farmers encounter and realised that existing solutions only brought short-lived improvements.<\/p>\n

Unsatisfied, and guided by a life philosophy rooted in nature-friendly practices, he came to understand the need to move from treating symptoms to addressing the root causes.<\/p>\n

And so, the adventure began…<\/p>\n\t\t\t\t\"L\n\t

How can we maintain productivity through a more integrated approach, using more natural and cost-effective resources? What practical, nature-based solutions can be offered to farmers to help them carry out their profession with pride while meeting their professional demands?<\/p><\/blockquote>\n\t\t\t\t\"2001\n\t

2001<\/h2>\n

Agroecology becomes VERTAL’s core belief, and biosolutions its driving force!<\/strong><\/p>\n

After more than five years of research and development, VERTAL<\/strong> emerged from the combination of respect for nature’s laws and scientific innovation, grounded in one of the most fundamental natural biological principles: redox (oxidation-reduction) processes.<\/p>\n

Thanks to this unique scientific approach, VERTAL<\/strong> has developed a range of antioxidant biostimulants and biosolutions that provide realistic, practical, and reliable answers to the challenges of modern farming and livestock production.<\/p>\n

VERTAL<\/strong> is firmly committed to this concept in the development of all its products. Protecting against harmful oxidation – essential for healthy crop and livestock performance – is at the very heart of VERTAL’s mission.<\/p>\n\t

Our purpose, through our expertise in redox processes and Redox potential, is to advise and support farmers and livestock producers – via our field distribution partners – in their agroecological transition towards a sustainable and profitable management model for their farms.<\/p><\/blockquote>\n\t

Explore high-performance agroecology by VERTAL<\/a><\/p>\n\t

2018<\/h2>\n

Strategic shift: from direct sales to farmers to agricultural distribution.<\/strong><\/p>\n

VERTAL<\/strong> changed its distribution strategy by moving away from direct sales to farmers and adopting a model based on agricultural distribution networks across France. Marketing VERTAL<\/strong> products requires strong professional support from field teams, both in terms of agronomic advice and close customer follow-up.<\/p>\n

This shift has allowed VERTAL<\/strong> to reach a wider audience and respond more effectively to market needs.<\/p>\n\t\t\t\t\"2018\n\t\t\t\t\"IDENA\"\n\t

2023<\/h2>\n

VERTAL joins the IDENA Group<\/strong><\/p>\n

IDENA<\/strong> has been a key player in the bioactive market for animal nutrition for over 28 years. This strategic integration enables VERTAL<\/strong> to benefit from IDENA’s technical expertise, modern industrial production facilities, and international presence.<\/p>\n

Together, VERTAL<\/strong> and IDENA<\/strong> share common values of innovation and sustainability, with the aim of offering alternative solutions to conventional approaches in both crop and livestock production.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

VERTAL, the down-to-earth company with an out-of-this-world spirit! To infinity and beyond! (as Buzz Lightyear would say) Since its founding, VERTAL has remained firmly rooted in the farming world, combining human and community values with an agroecological strategy that drives its growth. The Origins of the VERTAL Journey It all began with the creation of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":45767,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-44584","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nThe Story Behind the Creation of VERTAL<\/title>\n<meta name=\"description\" content=\"The story of VERTAL reflects that of its founder \u2014 discover his vision for VERTAL.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vertal.fr\/en\/vertal-croissance-innovations\/story-vertal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Story Behind the Creation of VERTAL\" \/>\n<meta property=\"og:description\" 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